Author Interview: Allen Gannett of The Creative Curve

You have the ability to be creative. And you can learn to be even more creative. I got to interview Allen Gannett, author of The Creative Curve, last week. You can listen in here. I did a recap on The Four Laws of Creativity here as well.

Your one wish for your customers

As I’ve been contemplating my new business venture I’ve been going back to the foundations and doing some new reading and rereading of classics. I’ve been devouring a new one by Sean D’Souza — The Brain Audit: Why Customers Buy (And Why They Don’t). Just read this and worth exponentially …

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Why Customers Buy and Why They Don’t

Been devouring an extremely practical book called The Brain Audit: Why Customers Buy and Why They Don’t by Sean D’Souza. As I’ve recently announcing I’m embarking on my new adventure, and now am “starting again,” I’ve gotten back to basics, which has been refreshing, and this book is supremely helpful. …

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On Creativity, Uncertainty, and Doing the Work

What I’m Reading The Creative Curve: How to Develop the Right Idea, at the Right Time — I mentioned this in my last post but I started digging in and love it. It has 300+ reviews on Amazon with mostly 5-stars. However, just digging in, it’s incredible. I’ve been reading and …

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Life Is a Startup, The Creative Curve

The first inaugural list of ReadStrategically. What I’m Reading Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change — applying startup principles to life. Really good takeaways. What’s Next on My List The Creative Curve: How to Develop the Right Idea, at the Right Time …

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