Why Customers Buy and Why They Don’t

Been devouring an extremely practical book called The Brain Audit: Why Customers Buy and Why They Don’t by Sean D’Souza.

As I’ve recently announcing I’m embarking on my new adventure, and now am “starting again,” I’ve gotten back to basics, which has been refreshing, and this book is supremely helpful.

The sections on “Reverse Testimonials” and “Target Profile” (not Audience, by the way) I read last night was worth the cost and way more.

I am now going through the checklists for in the later part of the book. Gold.

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